Custom Built Marketing Strategies for Fasion

Discover Eden tailored strategies designed to acquire, convert, and retain customers

Custom Built Marketing Strategies for Fashion

Discover Eden tailored strategies designed to acquire, convert, and retain customers

Acquire

Convert

Retain

Acquire

Convert

Retain

"The MindLink Method"

When developing a marketing strategy we use what we call the "MindLink Method". This method consists of 3 main pillars.

Storyline Branding

Connecting with the Imaginative Mind

This pillar speaks to the imaginative mind, drawing the audience into a narrative where they see themselves reflected. By crafting a relatable and compelling story, we create a deep-rooted connection, allowing the audience to envision their own identity or business intertwined with the AI model/service. This establishes a positive and lasting association.

Emotional Marketing

Engaging the Emotional Mind

Here, we engage the emotional mind by linking the product to the storyline. This creates a visceral connection between the brand and the product, tapping into the underlying emotions that drive purchase decisions. It’s about making the audience feel why they need the product, transforming interest into desire.

Psychological Triggers

Activating the Rational Mind

The final pillar appeals to the rational mind by isolating the Who, What, When, Why, and How. This approach targets the consumer's logical reasoning and decision-making process, ensuring that all factors align to create the perfect buying environment. It’s the strategic orchestration of impulses and motives that transforms desire into action.

"The MindLink Method"

When developing a marketing strategy we use what we call the "MindLink Method". This method consists of 3 main pillars.

Storyline Branding

Connecting with the Imaginative Mind

This pillar speaks to the imaginative mind, drawing the audience into a narrative where they see themselves reflected. By crafting a relatable and compelling story, we create a deep-rooted connection, allowing the audience to envision their own identity intertwined with the brand's journey. This establishes a positive and lasting association.

Emotional Marketing

Engaging the Emotional Mind

Here, we engage the emotional mind by linking the product to the storyline. This creates a visceral connection between the brand and the product, tapping into the underlying emotions that drive purchase decisions. It’s about making the audience feel why they need the product, transforming interest into desire.

Psychological Triggers

Activating the Rational Mind

The final pillar appeals to the rational mind by isolating the Who, What, When, Why, and How. This approach targets the consumer's logical reasoning and decision-making process, ensuring that all factors align to create the perfect buying environment. It’s the strategic orchestration of impulses and motives that transforms desire into action.

The Acquisition System

Comprised of three main elements.

Paid Advertising - Crafting compelling ads with proper targeting.
Social Media - Creating a social presence for community building.
Omni Presence - Presence on all relevant platforms for trust.

The Acquisition System

Comprised of three main elements.

Paid Advertising - Crafting compelling ads with proper targeting.
Social Media - Creating a social presence for community building.
Omni Presence - Presence on all relevant platforms for trust.

The Conversion System

Comprised of two main elements.

Landing pages - designed to portray brand & product value.
Follow up - sequences for the harder to convert.

The Conversion System

Comprised of two main elements.

Landing pages - designed to portray brand & product value.
Follow up - sequences for the harder to convert.

The Retention System

Comprised of three main elements.

Email/SMS - Workflows designed to provide value to customers.
Personal Outreach - Messaging that feels more personalized.
BLP - Brand Loyalty Perks to bring past customers back again.

The Retention System

Comprised of three main elements.

Email/SMS - Workflows designed to provide value to customers.
Personal Outreach - Messaging that feels more personalized.
BLP - Brand Loyalty Perks to bring past customers back again.

Full Season Pass

The fashion buying cycle is typically 3 months which is separated by the 4 seasons of the year. The "Full Season Pass" is a 90 day program where me and my team come in, build out all three systems, done for you, and then optimize them for the 90 day period to make sure it is working at full efficiency. The system's objective is to double quarterly acquisition and achieve a 50% return purchase rate. By accomplishing this, within a years time you will 15X your business. You can schedule a discovery call below or continue reading to see what all happens during this 90 days.

Discovery Call

Full Season Pass

The fashion buying cycle is typically 3 months which is separated by the 4 seasons of the year. The "Full Season Pass" is a 90 day program where me and my team come in, build out all three systems, done for you, and then optimize them for the 90 day period to make sure it is working at full efficiency. The system's objective is to double quarterly acquisition and achieve a 50% return purchase rate. By accomplishing this, within a years time you will 15X your business. You can schedule a discovery call below or continue reading to see what all happens during this 90 days.

Discovery Call

Our Step By Step Process

Step 1:

Brand Discovery and Positioning

How it works?

At the very beginning we must understand your goals and direction you want the brand to go in. Once brand positioning is understood we move to step 2.

Step 2:

Craft a Marketing Plan

How it works?

Next we will craft a flushed out marketing strategy for the next 3 months. Understanding what the upcoming drops are we will plan ahead to make sure everything is planned with purpose and intention. Once the plan is presented to you and approved we mover to step 3.

Step 3:

Set up Acquisition System

How it works?

Now its time for the fun part. We will ask for all assets you have available so that we can script advertisements. More media may be needed depending on the marketing plan.

Once ads are scripted and produced we will verify pixel tracking is set up properly.

A social media plan will be created upon request that aligns with the marketing plan.

The omni presence plan will be presented for approval as well.

As the acquisition system is being set up, step 4 will be implemented.

Step 4:

Set up Conversion System

How it works?

Landing pages will be created according to the marketing plan. These landing pages will be optimized and crafted to directly reflect the reason someone clicked the link.

Abandon cart emails will be scripted and workflows created to convert the ones that aren't so easy to convince.

Next is step 5 which happens at the same time as step 3 and 4.

Step 5:

Set up Retention System

How it works?

We will craft email/SMS copy to provide your customers with value outside of products. This will insure that when it's time to send a promotional email it will be opened.

We will also script ads that will solely target past purchasers as it gets closer to the start of the next buying cycle. This is so that the people who may opt out of SMS or email still will be targeted via paid advertisements.

Once all systems are set up it's time for step 6.

Step 6:

Monitor & Optimize

How it works?

Finally it's time for launch. Set up time should last 1-2 weeks and then the acquisition system will be turned on.

Throughout the next 90 days we will monitor and optimize the systems according to the data we receive.

Making adjustments to the targeting, creatives, and other paid media necessities.

A/B testing landing pages to verify what is converting at the highest %.

As the buying cycle starts to end we will monitor the effectiveness of the Retention System.

Our Step By Step Process

Step 1:

Brand Discovery and Positioning

How it works?

At the very beginning we must understand your goals and direction you want the brand to go in. Once brand positioning is understood we move to step 2.

Step 2:

Craft a Marketing Plan

How it works?

Next we will craft a flushed out marketing strategy for the next 3 months. Understanding what the upcoming drops are we will plan ahead to make sure everything is planned with purpose and intention. Once the plan is presented to you and approved we mover to step 3.

Step 3:

Set up Acquisition System

How it works?

Now its time for the fun part. We will ask for all assets you have available so that we can script advertisements. More media may be needed depending on the marketing plan.

Once ads are scripted and produced we will verify pixel tracking is set up properly.

A social media plan will be created upon request that aligns with the marketing plan.

The omni presence plan will be presented for approval as well.

As the acquisition system is being set up, step 4 will be implemented.

Step 4:

Set up Conversion System

How it works?

Landing pages will be created according to the marketing plan. These landing pages will be optimized and crafted to directly reflect the reason someone clicked the link.

Abandon cart emails will be scripted and workflows created to convert the ones that aren't so easy to convince.

Next is step 5 which happens at the same time as step 3 and 4.

Step 5:

Set up Retention System

How it works?

We will craft email/SMS copy to provide your customers with value outside of products. This will insure that when it's time to send a promotional email it will be opened.

We will also script ads that will solely target past purchasers as it gets closer to the start of the next buying cycle. This is so that the people who may opt out of SMS or email still will be targeted via paid advertisements.

Once all systems are set up it's time for step 6.